Student Resources

Jonathan Serrano - Journey into management and big data

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EHL Alumni Network

Welcome to a brand new season of the EHL Alumni Network podcast. I'm your host, Caroline. In this exciting series, we'll dive deep into the journeys of EHL Alumni who embarked on a Bachelor's adventure at EHL and then pursued Master's degrees across the globe. In the weeks to come we’ll talk to EHL graduates who went on to study in New York, Paris, Madrid, Tokyo and elsewhere, leading to careers in sectors including luxury, real estate, tourism, human resources and much more.



Jonathan Serrano

Product Marketing Manager in Global Ads, Google


In this episode, we're thrilled to have Jonathan Serrano, an EHL graduate of 2016, sharing his enriching experiences. From a double degree program in France and Germany to specializing in Business Analytics in Spain, Jonathan's path exemplifies the diverse opportunities available to EHL alumni.


    Navigating a Dual Degree

    Jonathan's journey commenced with a double degree program at EM Lyon Business School in France and Hebbes Business School in Germany. This unique opportunity allowed him to gain insights from two distinct academic environments. Jonathan highlights the academic advantages of this program, emphasizing the complementary nature of coursework between the two institutions. Through diverse perspectives and practical approaches, he gained a holistic understanding of management principles.

    Stepping Beyond Hospitality

    Despite his background in hospitality, Jonathan's academic pursuits transcended the industry's boundaries. At EHL, he discovered a passion for exploring different sectors, ultimately steering his career trajectory towards diverse industries. Jonathan's transition reflects the adaptability and versatility fostered by an EHL education, preparing him for the challenges of diverse master's programs and career paths.

    Embracing Data Analytics

    Jonathan's interest in big data emerged during his master's journey, leading him to pursue a specialized program in Business Analytics at IE University in Madrid. Recognizing the growing demand for data-driven insights across industries, Jonathan seized the opportunity to acquire expertise in this burgeoning field. His decision underscores the importance of staying abreast of evolving market trends and skill demands.

    Leveraging Alumni Networks

    Throughout his academic and professional endeavors, Jonathan emphasizes the instrumental role of alumni networks. Leveraging connections from EHL and IE University facilitated invaluable opportunities, including job placements and career guidance. His experience underscores the significance of nurturing alumni relationships and tapping into their vast knowledge and networks.

    Navigating Career Transitions

    Jonathan's career trajectory exemplifies the power of strategic decision-making and perseverance. From securing internships at renowned companies to landing roles at Google, his journey underscores the importance of meticulous planning and seizing opportunities. Jonathan's advice encourages prospective master's students to prioritize thorough research and deliberate decision-making when selecting programs.


    Jonathan's journey encapsulates the essence of exploration and adaptability in academic and professional pursuits. From embracing diverse academic environments to leveraging alumni networks, his experiences offer valuable insights for aspiring master's students. Join us in our next episode as we continue to unravel the inspiring narratives of EHL alumni navigating the global landscape of higher education and career advancement. Read the full article.

    Check out the full list of student profiles and their diverse career paths. 

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