AccorHotels, with 240,000 employees across 95 countries, is opening a new hotel every 36 hours. At #IHIF2017, Sébastien Bazin, Chairman and CEO of AccorHotels, said the business is adopting an asset-lite structure and had “never, ever been stronger”. He also outlined Accor’s strategy:
“Whatever we do, we need to be customer-centric; stop looking at yourselves and look at your clients. Stop imposing your brand, your promise, your intent. Listen to what they want and react”.
As for competition from online travel agencies (OTAs) such as booking.com and Expedia, Bazin said “every time they grow, they take something away from me. They also bring me something, they bring me traffic.”