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RESEARCH SUMMARY - The Swiss Tourist Satisfaction and Happiness Index

Tourist happiness is emerging as a better measure of service performance and destination competitiveness. The Swiss Tourist Satisfaction and Happiness Index iprovides accurate measurement of tourist satisfaction for the Swiss tourism industry.

Switzerland has traditionally been one of the world’s best tourist destinations largely because of its service excellence in tourism. Yet the success of the tourism industry also depends on continuously delivering high-quality travel experience to tourists.
 
The Swiss Tourist Satisfaction and Happiness Index has been developed to provide accurate measurement of tourist satisfaction for the Swiss tourism industry.
 
So what factors should be taken into consideration when assessing tourist satisfaction?
 
 
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