Food and beverage industry trends

January 05, 2024 •

5 min reading

Food and beverage industry trends 2024: Culinary harmony unveiled

Written by

In the wide-ranging Food and Beverage industry, global trends are increasingly important. As cultures intertwine and borders blur, the industry must cater to a palate that is constantly evolving and universally connected. Here, we delve deep into the international choreography that makes F&B a globally harmonized experience.

The culinary canvas: Food quality

The main focus of this global industry is undoubtedly the food itself. Each culinary creation not only embodies its cultural origins but also conveys a narrative that integrates diverse flavors, textures, and culinary traditions from around the world.

Flavor is the key element that appeals to an international audience. To appeal to a diverse audience, a dish's flavors must strike a chord with every diner, from Tokyo to Paris. This culinary process requires a skillful balance of intense spices, reminiscent of a bustling market in Bangkok, with subtle flavors that may evoke the tranquility of the Mediterranean coast. Herein lies the chef's global challenge: blending authenticity from one region with the beloved tastes of another.

The farm-to-table movement is becoming popular worldwide. It's not just a trend but a global commitment to quality. From the vivid hues of Italian tomatoes ripened under the sun to the robust quality of salmon freshly sourced from Alaskan waters, the focus is on delivering authentic flavors that meet the global diner's desire for fresh, genuine culinary experiences.

EHL Master in Global Hospitality Business  3 semesters, 3 continents, 3 universities!  Master the intricacies of global operations and develop your cultural agility  to forge an international career that sets you apart   Discover our program

The Future of dining: Global food and beverage trends to watch

In the diverse Food & Beverage sector, international influences and global trends have the most significant impact. The rich heritage of culinary traditions is seamlessly integrated with contemporary culinary innovations, creating a narrative that aligns with global cultural trends, technological advancements, and the varied tastes of an international clientele.

The following trends are influencing customer expectations and preferences:

Digital innovations

1. Service trends: The process of ordering is changing. With QR code menus and sleek tablet interfaces, diners are granted autonomy, and the stage is set for an efficient, error-free performance.

2. Convenient transactions: Traditional payment methods are used alongside modern ones. Contactless payments and mobile wallets twirl gracefully, ensuring swift, secure finales.

3. Helpful AI: Nowadays, machines not only compute but also learn and predict. They serenade diners with personalized recommendations, crafting an experience that feels both intimate and grand.

Nourishing body & soul

4. Healthy choices: The global community is shifting towards more healthy and sustainable eating choices. The growing preference for dishes featuring plant-based ingredients like tofu and tempeh highlights this desire for guilt-free dining.

5. Popularizing global ingredients: Ingredients from around the world are becoming more widely used in cooking. More and more recipes and dishes feature global ingredients such as turmeric from the East, chia seeds from the West, and distinctive tastes like kombucha, meeting demand from health enthusiasts across continents.

6. Tales of global nurturing: The odyssey of ingredients, whether they hail from a local farm in Tuscany or a spice market in Marrakech, symbolizes the global commitment to freshness, sustainability, and supporting communities.

Environmental concerns & sustainability

7. Food for tomorrow: Internationally, between sips and bites, there's a growing emphasis on sustainable dining choices and food production methods that contribute to a greener future for the planet and food security for all.

8. Planet-friendly packaging: Beyond sustainable food sourcing and ingredients, the international F&B realm is also moving toward more eco-friendly packaging. Biodegradable choices are not just a trend but a responsibility, mirroring the global consciousness.

9. The ethical narrative: Every ingredient has its origins, and the global F&B sector is embracing stories that champion fair trade, compassion, and sustainable practices.

Navigating this global renaissance in dining, the F&B industry is not just about tantalizing the taste buds but also about shouldering global responsibilities, ushering in innovative practices, and synchronizing with global dynamics.

For those with global aspirations, yearning to navigate this vast landscape and understand it both academically and practically, EHL offers the Master in Global Hospitality Business.


Leading regional food and beverage trends and varieties

In the global culinary landscape, each region is distinguished by its unique characteristics and trends that contribute to the evolution of distinct culinary traditions.

Europe: Europe's culinary scene effectively integrates historical traditions with contemporary innovations, evident from its historic locations to modern dining establishments. Traditional European bistros, rich in history, now incorporate digital solutions to modernize and enhance their operations. The air is thick with aromas of gourmet ready-made meals, each bite a testament to sustainable sourcing and the continent's commitment to the future.

The Americas: Crossing the Atlantic to the Americas reveals a dynamic and diverse culinary scene, characterized by a quest for uniqueness and excellence in dining. Each dish demonstrates a commitment to creativity and quality. The experience is curated, ensuring that every bite, every flavor, and every texture is consistent, echoing tales of grandeur. Yet, amidst this symphony, there's a gentle undertone of personalization, making each diner feel like the guest of honor.

Asia: Further east, Asian cuisine presents a mix of traditional and modern elements. A continent where every meal is a dance of authenticity. In Asia, the culinary environment is vibrant and deeply rooted in tradition, evident in the lively street food culture with enduring culinary practices. Yet, these traditional notes are harmoniously intertwined with contemporary chords, ensuring unparalleled value and a nod to modernity.


Global leaders: Recognizing the international experts of food and beverage.

Internationally acclaimed culinary achievements are the result of meticulous planning and coordination by professionals in the Food and Beverage industry. The invisible yet indispensable maestros of the F&B industry meticulously choreograph this dance.

Customers: In the vast expanse of global gastronomy, feedback from patrons across continents and cultures acts as a guiding constellation. Feedback from customers worldwide is crucial in shaping the international dining experience.

Chefs: At the epicenter of this global culinary arena are its artisans - the chefs. The detailed preparations by chefs create flavors that appeal globally. Complementing them are the servers, these unsung global ambassadors who bridge the gap between cultures, ensuring every dish is presented with the same love and care, irrespective of geographical boundaries.

Suppliers: In the global backdrop, suppliers ensure that ingredients meet international quality standards. Their unwavering commitment ensures that ingredients, regardless of their origin, meet the universal gold standard, deserving of every plate they adorn.

Organizations: Anchoring these international endeavors is the formidable framework of the organizational structure. The organizational structure ensures a balance between regional variations and global standards, fostering expansion, and championing innovations, ensuring the dining experience is universally exceptional.

The food and beverage sector is about more than just satisfying hunger; it increasingly combines traditional methods, innovative techniques, and a focus on global sustainability. On the brink of this culinary renaissance, there's a call to not only relish this global feast but to contribute, shape, and drive it forward. The world's dining stage evolves daily, beckoning us to be more than observers but to actively engage in its captivating global saga.

To explore and engage deeply in this field of global gastronomy and the latest culinary trends, check out these posts.

Additionally, The Master in Global Hospitality Business offers a gateway to this universe, equipping you with the knowledge, skills, and network to be at the forefront of these culinary shifts. Register now and embark on a journey that promises to fulfill your scholarly and gastronomic desires.

Written by

Master in Global Hospitality Candidate at EHL

 Elizaveta Filippova
Written by
Elizaveta Filippova

Master student at EHL Hospitality Business School

Master in Global Hospitality Business


In three semesters, you will study at three prestigious institutions in Europe, Asia and North America, and learn to adapt your management style, service offers and business strategy to key tourism markets.