Society's values

November 13, 2023 •

4 min reading

Society's values: Decoding the impact of pop culture on Hospitality

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The intersection of hospitality and popular culture is a dynamic space where societal values, norms, and human interactions are vividly depicted and often critiqued. From television series to classic films, pop culture has consistently provided a mirror through which we can examine our own behaviors and beliefs. In this article, we'll explore how hospitality in pop culture serves as a reflection of society's ever-evolving ethos.

Hospitality venues are more than just background scenery

Imagine a world where the elegance of Spanish TV series "Grand Hotel" converges with the gritty allure of "Sweetbitter." Just as "Grand Hotel" provides a peek into the concealed intricacies of a luxury establishment, "Sweetbitter" immerses viewers in the rollercoaster life of Tess, a young woman navigating the intoxicating chaos of a prestigious New York restaurant.

Both places show the fine line between loyalty and deception blurring, and where the quest for success breeds moral dilemmas. These narratives, whether set in the polished hallways of a luxury hotel or the bustling atmosphere of a restaurant, invite us to recognize that hospitality venues are not mere backdrops; they are vibrant stages where tales of love, betrayal, and ambition play out behind closed doors.


Hospitality movies: exploring excess and luxury

In the world of cinema, narratives surrounding hospitality often serve as a reflection of society's values and the human experience. Take, for instance, "The Menu," "Triangle of Sadness," and "White Lotus." These films thrust viewers into the opulent realms of luxury, challenging societal norms and ethics.

"The Menu" delves into the gastronomic world, where culinary experiences border on the absurd, raising questions about the moral implications of indulgence. Meanwhile, "Triangle of Sadness" embarks on a tumultuous journey aboard a luxurious yacht, highlighting the excesses of the super-rich and the superficiality that accompanies lavish hospitality. As the characters navigate this world, their desires and insecurities come to the forefront.


"White Lotus" presents a contemporary exploration of luxury hospitality against the backdrop of a Hawaiian resort. The show dissects the complexities of social privilege and the simmering tensions that lie beneath paradise. In this setting, entitlement clashes with the often-invisible labor of the hotel staff, spotlighting societal inequalities.

Each of these narratives, while set within the lavish confines of luxury, offers a unique perspective on the human experience. They challenge us to examine our own values and desires, reminding us that hospitality is not just an industry but a mirror reflecting our ever-evolving ethos.


Similarly, the Thai Netflix series "HUNGER" introduces audiences to the culinary world through the eyes of a passionate street-food chef debuting in Bangkok’s trendiest restaurant. This series explores the passion for cooking and the pleasure in sharing the food. Viewers witness hospitality transcending high-end restaurants, with the informality of street-food allowing to share a meaningful experience.


Cultural identity: Pop culture as an educational vehicle

Hospitality in pop culture transcends the realms of service and comfort; it serves as a profound reflection of cultural identity and values. Take, for example, the cinematic masterpiece "The Hundred-Foot Journey," where the clash of Indian and French culinary cultures unfolds with the opening of an Indian restaurant in a picturesque French village. This culinary journey masterfully serves as a metaphor for the broader themes of cultural integration and acceptance. Within the tapestry of pop culture, encompassing films and TV shows, the exchange of hospitality is often a signifier of characters' cultural backgrounds, traditions, and deeply held values. These depictions, while entertaining, also possess the power to educate viewers about the richness of diverse cultures, fostering a deeper sense of cultural understanding and appreciation.

Turning to the intriguing interplay of gender in pop culture's hospitality narratives, we find a thought-provoking arena where media has the capacity to both challenge and reinforce gender stereotypes and expectations. In some instances, we witness female characters embracing commanding roles as hotel managers or chefs, boldly challenging traditional gender norms. However, the same media landscape can sometimes inadvertently perpetuate stereotypes, particularly in historical or period dramas where women are portrayed as subservient. This nuanced portrayal underscores the ongoing conversation around gender roles and the ways in which pop culture navigates and shapes these narratives.

Moreover, pop culture narratives skillfully harness hospitality settings as a vehicle to address pressing social issues, often leaving a lasting impact on audiences. A prime example is "Hotel Rwanda," a poignant film that recounts the heroic efforts of a hotel manager during the Rwandan genocide. This harrowing narrative underscores the paramount significance of compassion and humanity in times of unfathomable crisis. Furthermore, contemporary pop culture is progressively amplifying its engagement with critical social issues such as discrimination, diversity, and inclusion. By situating these complex challenges within a hospitality context, media captivates and involves viewers in compelling dialogues about equity and social justice, weaving these discussions into the very fabric of our cultural discourse.


Embracing innovation

Hospitality in pop culture reflects our society's values, challenges, and aspirations. It has the power to entertain, educate, and provoke critical conversations. As we consume and engage with pop culture narratives, let's approach them thoughtfully, recognizing the insights they offer into the ever-changing world of hospitality and the broader issues that shape our lives. As technology continues to transform our lives, it also influences how hospitality is depicted. With the rise of digital platforms, guests in pop culture often expect seamless experiences that blend the physical and digital realms. Pop culture will bring innovative portrayals of hospitality as it explores the implications of automation, artificial intelligence, and contactless service. These depictions will prompt discussions about the evolving role of human interaction in the hospitality industry.

In an era where pop culture reaches a global audience, the way we depict hospitality in media can contribute to a more inclusive and empathetic society. As we enjoy our favorite shows and movies, let's remain open to the lessons they provide about who we are and who we aspire to be in the realm of hospitality and beyond.

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