For the 10th Edition of the Young Hoteliers Summit, the Employer Rankings Report explores - among other things - the career path motivations and workplace characteristics hospitality management graduates and professionals view as the most important. This year, over 1200 students completed the survey from 100 nationalities across 285 schools. We rounded-up key takeaways from the report.
Students are most motivated to work in traditional hospitality upon graduation
Traditional hospitality is the most popular sector for hospitality students - 42% of respondents are extremely motivated to work in this sector.
However, there is an overall decrease in motivation across all hospitality sectors, with traditional hospitality experiencing the steepest decline of 4.66%.
Respondents may be less decisive in pursuing their career in hospitality and more exciting career prospects appear to be necessary to attract young talents.
Rather than being "job hoppers", young graduates are simply motivated by their long-term goals
Although only 4% of students expect to leave their first job within a year, 25% of hospitality alumni actually move on to their next job within that time frame.
Intrinsic motivators such as Career path and Advancement, Training and Development and Empowerment and Responsibility were cited as most critical motivators for job retention (salary only appeared as the fifth motivator).
Factors influencing opinions of hospitality employers
Four Seasons takes back first place as the preferred brand in the Luxury & Upper Upscale segment
Four Seasons has taken back the crown this year, followed by The Ritz Carlton and Marriott Hotels & Resorts are most sought-after brands in luxury hospitality.
Multi-brand hotel companies continue to dominate the rankings
Across all segments, multi-brand hotel companies such as Marriott International and Hyatt Hotels governed the landscape.
Ibis Hotels, Ibis Styles Hotels and Ibis Budget Hotels - owned by Accor Hotels - ranked in the top 5 of the Midscale & Economy segment, probably explained by a larger brand awareness and perception of better career advancement opportunities across brands and properties.
The Science of Improving Motivation at Work