The latest episode of the EHL Alliance podcast features an interview with Steven Daines, the Chief Talent and Culture Officer at Accor. Accor is the largest hospitality company in Europe and the sixth-largest in the world, with over 5,300 locations in more than 110 countries.
In this podcast, Steven shares insights on managing Accor's diverse portfolio of over 40 brands, the impact of COVID-19 on the hospitality industry, and his role in developing talent and culture at Accor. We will delve into the main topics highlighted in the podcast, such as the importance of talent and culture in the hospitality industry, challenges for women to move through middle ranks for top Eechelons in the industry, and the impact of the COVID-19 pandemic on the industry. Let's dive right in!
The hospitality industry is a diverse and dynamic sector that plays a crucial role in the global economy. The industry encompasses many businesses, including hotels, restaurants, cafes, bars, and other service-oriented businesses.
Talent and culture are two critical components of the hospitality industry that significantly drive success and create a positive customer experience. Here is how talent influences the hospitality industry:
Culture is another crucial component of the hospitality industry. It defines the values, beliefs, and attitudes of a business and its employees. A positive culture can create a motivated and engaged workforce, leading to improved business performance. The role of culture in the hospitality industry includes:
Attracting and retaining talent is crucial for any industry, especially the hospitality industry, where the quality of customer service can make or break a business.
"The task of talent acquisition and recruitment selection is widely regarded as one of the most challenging responsibilities, owing to the inherent complexity of the human psyche. While individuals are inherently unpredictable and multifaceted, with experience and the help of various tests, interviews can help uncover a candidate's character traits, such as open-mindedness and generosity of heart," explained Steven Daines while highlighting the intricacies of the recruitment process. Here are some strategies for attracting and retaining talented individuals in the hospitality industry:
Competitive pay, health benefits, and other perks can attract talented individuals to your business. Additionally, providing opportunities for growth and advancement within the company can entice potential employees." We allow people to grow in their jobs and into management positions…." Said Steven Daines during the interview.
Creating a positive work environment that promotes collaboration, creativity, and inclusivity is essential to attracting and retaining talented individuals. This includes providing training, feedback, and recognition for a well-done job.
Promoting diversity and inclusion within the workplace can create a more welcoming and inclusive environment for employees of all backgrounds. This can attract a diverse pool of talented individuals and create a more positive work environment.
Despite the progress made in recent years, women still face significant challenges moving from the middle ranks to the top echelons. Here are some of the significant challenges that women encounter in their quest to move up the ladder:
Like many other industries, hospitality has traditionally been male-dominated, and women often face challenges moving to top leadership positions. However, with changing times, there are many ways in which women can challenge these obstacles and rise to the top. Here is how:
Accor has made significant progress in promoting women to leadership positions. Women represent 39% of the company's leadership. "I am pleased to report that 39% of our top leaders are women today. Our objective through the years is to reach 50%," said Steven Daines.
The COVID-19 pandemic has significantly impacted talent acquisition and management in the hospitality industry, as in many other sectors. Here are some ways in which the pandemic has affected these areas:
Talent and culture play a critical role in the hospitality industry, and Steven Daines' interview on the EHL Alliance podcast provides valuable insights into managing a diverse portfolio of brands, attracting and retaining talent, and the impact of COVID-19 on the industry. Talent is essential in creating a positive customer experience, enhancing brand image, and improving business performance.
To attract and retain talented individuals in the hospitality industry, businesses should offer competitive compensation and benefits, provide a positive work environment, utilize technology, and foster a culture of diversity and inclusion.
Women can challenge the obstacles to moving to top leadership positions in the hospitality industry by seeking mentorship, building strong networks, pursuing relevant education, building relevant experience, being confident and assertive, and advocating for change.