A large percentage of business success stems from how a customer is made to feel, not just how happy they are with their purchase or service.
In today’s experience economy, customers not only value but expect exceptional service – and they will reward or punish for the quality of how they are served with their spending choices.
Summary
What is your customer saying about the service delivery of your brand?
Because service is often intangible and cannot be measured, excuses are found not to fight for it.
As a customer-focused business, your employees must live and breathe your company values.
Effective customer-experience efforts need to be uniquely cross-functional.
Service excellence goals set the stage for your long-term strategy, helping you maintain an excellent relationship with your existing customers, and foster meaningful relationships with new ones.
Documenting the standards is not enough.
How do you know if your customer service is living up to customer expectations?.