Dr Meng-Mei Maggie Chen

Dr Meng-Mei Maggie Chen

Assistant Professor of Marketing at EHL

Business Management
The root of what Asian guests are seeking is a sharing experience. How to cater Asian guests preferences?
Article

Catering to Asian guests preferences

Hospitality Industry
luxury hotels continue to grow digitally through reinforced loyalty programs, digital visibility and content production efforts
Article

Four Seasons, Hilton, The Ritz-Carlton: Luxury Hotels in Digital

Hospitality Industry
Marketing Strategy: Exploring Niche Markets in Hospitality
Article

Marketing Strategy: Exploring Niche Markets in Hospitality

Hospitality Industry
Marketing Trends in Hospitality: from Technology to Niches
Article

Marketing Trends in Hospitality: from Technology to Niches

Hospitality Industry
Four Actionable Steps to Stay Relevant Through Customization and Personalized Services
Article

How to Stay Relevant Through Customization and Personalized Services

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