Dr Meng-Mei Maggie Chen

    Dr Meng-Mei Maggie Chen

    Assistant Professor of Marketing at EHL

    Business Management
    Illustration of 2 men holding hands
    Article

    What are customer acquisition costs and why is it important to calculate them?

    Hospitality Industry
    how to use images to promote a destination
    Article

    Destination marketing: how to use images to promote a destination

    Hospitality Industry
    Shifting the Hospitality Service Paradigm in Difficult Times
    Article

    Shifting the Hospitality Service Paradigm in Difficult Times

    Hospitality Industry
    The root of what Asian guests are seeking is a sharing experience. How to cater Asian guests preferences?
    Article

    Catering to Asian guests' preferences

    Hospitality Industry
    Tech Giants
    Article

    4 Lessons the Hotel Industry Can Learn from The Digital Giants

    Hospitality Industry
    luxury hotels continue to grow digitally through reinforced loyalty programs, digital visibility and content production efforts
    Article

    Four Seasons, Hilton, The Ritz-Carlton: Luxury Hotels in Digital

    Hospitality Industry
    Marketing Strategy: Exploring Niche Markets in Hospitality
    Article

    Marketing Strategy: Exploring Niche Markets in Hospitality

    Hospitality Industry
    Marketing Trends in Hospitality: from Technology to Niches
    Article

    Marketing Trends in Hospitality: from Technology to Niches

    Hospitality Industry
    Four Actionable Steps to Stay Relevant Through Customization and Personalized Services
    Article

    Personalization in hotels: Stay relevant with customized services

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