Dr Meng-Mei Maggie Chen

Dr Meng-Mei Maggie Chen

Assistant Professor of Marketing at EHL

Business Management
Illustration of 2 men holding hands
Article

What are customer acquisition costs and why is it important to calculate them?

Hospitality Industry
how to use images to promote a destination
Article

Destination marketing: how to use images to promote a destination

Hospitality Industry
Shifting the Hospitality Service Paradigm in Difficult Times
Article

Shifting the Hospitality Service Paradigm in Difficult Times

Business Management
The root of what Asian guests are seeking is a sharing experience. How to cater Asian guests preferences?
Article

Catering to Asian guests preferences

Hospitality Industry
Tech Giants
Article

4 Lessons the Hotel Industry Can Learn from The Digital Giants

Hospitality Industry
luxury hotels continue to grow digitally through reinforced loyalty programs, digital visibility and content production efforts
Article

Four Seasons, Hilton, The Ritz-Carlton: Luxury Hotels in Digital

Hospitality Industry
Marketing Strategy: Exploring Niche Markets in Hospitality
Article

Marketing Strategy: Exploring Niche Markets in Hospitality

Hospitality Industry
Marketing Trends in Hospitality: from Technology to Niches
Article

Marketing Trends in Hospitality: from Technology to Niches

Hospitality Industry
Four Actionable Steps to Stay Relevant Through Customization and Personalized Services
Article

Personalization in hotels: Stay relevant with customized services

Got a story to share? Become an EHL Insights contributor

Learn More