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Dr Meng-Mei Maggie Chen
Assistant Professor of Marketing at EHL
Business Management
Article
What are customer acquisition costs and why is it important to calculate them?
Hospitality Industry
Article
Destination marketing: how to use images to promote a destination
Hospitality Industry
Article
Shifting the Hospitality Service Paradigm in Difficult Times
Business Management
Article
Catering to Asian guests preferences
Hospitality Industry
Article
4 Lessons the Hotel Industry Can Learn from The Digital Giants
Hospitality Industry
Article
Four Seasons, Hilton, The Ritz-Carlton: Luxury Hotels in Digital
Hospitality Industry
Article
Marketing Strategy: Exploring Niche Markets in Hospitality
Hospitality Industry
Article
Marketing Trends in Hospitality: from Technology to Niches
Hospitality Industry
Article
Personalization in hotels: Stay relevant with customized services
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