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Dr Margarita Cruz

Dr Margarita Cruz

Associate Professor of Strategic Management and Entrepreneurship at EHL

food entrepreneurs and innovative business models

How food entrepreneurs use networks to create innovative business models

innovative business model to learn from gastronomy

Innovative business model: 3 key aspects from the gastronomic industry

Innovative model business models gastronomy

How Innovative Business Models in Gastronomy lead to social impact

Business Model Innovation

How business model innovation can boost SMEs in times of crisis

business-dynamics

SMEs: Business dynamics in the food and beverage industry

beer boom in switzerland

Beer tourism: tasting the beer boom in Switzerland

Coronavirus Boosts Innovation in the Beer Industry

Coronavirus Boosts Innovation in the Beer Industry

How to Successfully Create a Startup in the Luxury Industry

How to Successfully Create a Startup in the Luxury Industry

Private banks urgently need to be able to offer a truly tailored customer experience. A group of students recommend a client-centric approach.

Client-Centric Insights in Private Banking

What do Swiss hospitality and private banking have in common?

What do Swiss hospitality and private banking have in common?

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