The travel industry will reach 2.4 billion international arrivals by 2030

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Dr Nicole Rosenkzranz

Dr Nicole Rosenkzranz

Dr Nicole Rosenkranz is an Assistant Professor of Entrepreneurship and Strategic Management at Ecole hôtelière de Lausanne (EHL). She conducts research on strategic and corporate entrepreneurship in the past years and will be teaching Innovations and New trends in the hospitality industry in the online MBA program of EHL.

Nicole’s research interests lie in examining the importance of organizational and role identities in shaping strategic responses that drive entrepreneurial behavior and ultimately organizational change. She regularly conducts field research studying the processes by which managers and employees innovate or adapt strategies, and how they affect change at the organizational level.

She received her Ph.D. from the University of St.Gallen, and an MBA from the European Business School. She serves as a reviewer to diverse journals, amongst which Organization Science, Academy of Management Review, and the Journal of Management.

Prior to joining EHL she was a senior researcher at ETH Zürich and affiliated faculty at the Wharton Business School, University of Pennsylvania. Nicole brings with her several years of corporate experience both from the fields of finance and consulting.